Press Releases
August 28, 2007
FarnumMorales Agency Creating Marketing Campaign for BarterQuest.com
PAWLING, N.Y.--(BUSINESS WIRE)--FarnumMorales, an advertising and marketing communications firm—today announced they have begun development of BarterQuest.com’s initial sales and marketing campaign, including a broad-based strategy for advertising and public relations. BarterQuest.com is a Web site, under development, to support the cashless exchange of goods and services worldwide. BarterQuest’s chief executive officer, Michael Satz, stated that “significant resources will be allocated to promote public awareness and promote the use of our website. We are pleased that FarnumMorales, an experienced marketing communications firm, has been able to take on this assignment. We believe that our user friendly site, supported by proprietary technology to match the haves and wants of traders, will be in the forefront of the continued growth of Internet based barter, which will in turn fundamentally impact the way people do business and, perhaps as importantly, will be a positive influence on our disposable economy. By recycling our things, we can turn them green.”
Commenting on the BarterQuest appointment FarnumMorales President, Michelle Farnum said that: “This is an incredibly exciting new project for our firm. Not only will we be able to help with the growth and development of a new company – BarterQuest – but we will participate in the creation of what we are convinced will be an extremely popular new form of e-commerce.”
About BarterQuest.com
BarterQuest.com will be an interactive website for the cashless exchange of goods and services between individual customers - including real estate, electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras and more. Hassle-free trading will be facilitated through proprietary technology that will automatically match potential two party and multi-party trades. BarterQuest.com is supported by a management team with over 65 years of experience, including founding and managing NYSE listed companies, research and software engineering for Fortune 100 and startup companies, operating consumer oriented businesses, and new product development.
About FarnumMorales
FarnumMorales offers a full-range of communications services, including ad campaigns, collateral pierces, logo design, websites, Corporate ID and public relations. The firm’s principals are highly experienced creative and marketing executives with backgrounds at top-tier creative agencies, serving blue-chip clients with a wide variety of innovative, award-winning and consistently effective work. Its current clients include: CFO Magazine, ExxonMobil, MetroPool, The National Coalition for Horse Protection, New Milford Hospital, Pawling Corporation and Vespera.
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